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Andrew R. Thomas Info

Taylor Institue, University of Akron

Andrew R. Thomas is Assistant Professor of Marketing and International Business and Associate Director of The Taylor Institute for Direct Marketing at the University of Akron.

A New York Times best-selling writer, Dr. Thomas is author, co-author, or editor of:

• Global Manifest Destiny: Growing Your Business in a Borderless Economy

• Direct Marketing in Action: Proven Strategies for Finding and Keeping Your Best Customers

• The New World Marketing

• The Distribution Trap!

• Growing Your Business in Emerging Markets: Promise & Peris

• The Rise of Women Entrepreneurs: People, Processes, and Global Trends

• Defining the Really Great Boss

• Managing by Accountability: What Every Leader Needs to Know About Responsibility, Integrity – and Results

• Change or Die! How to Transform Your Organization from the Inside Out

• Aviation Security Management: A Three Volume Set

• Aviation Insecurity: The New Challenges of Air Travel

• Air Rage: Crisis in the Skies

A successful global entrepreneur, Professor Thomas has traveled to and done business in more than 120 countries on all seven continents. Andrew is a regularly featured analyst for BBC, UNIVISION, FOX NEWS, and CNBC.

 

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10/27/2008 Getting the Marketing Right

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