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White paper Title:

The Real Business Value of an Optimal Customer Experience


Company Name: Avaya


Abstract:

Challenging economic times and the commoditization of products and services have caused businesses to rely on customer experience as a differentiator. For many companies, providing good customer service is the cornerstone of their customer experience strategy. More than two thirds of recently surveyed companies say that good customer service technologies play a high or very high role in their overall customer experience strategy.

This report reveals that focusing on an improved customer experience is a top goal of many organizations, as it correlates to increased customer loyalty, lifetime spending and positive referrals.

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