Businesses know that customer service that meets expectations is important — 90% of customer service decision-makers think delivering good service is critical to their company’s success. With a tough economy and tight budgets, companies need a practical approach to achieving better service. Focusing on the contact center and available collaboration technologies is a realistic way to help improve customer service cost effectively.This study examines the key steps that will help businesses improve the customer experience across four dimensions: strategy, process, technology and people management.