Social media has become the digital megaphone for customers. Their voice has never been more powerful, whether it's a glowing review or a scathing rant. That means your brand's reputation is at stake. So exactly who is driving your organization's social media engagement? Often it's the marketing or corporate communications team, and sometimes it is a junior staffer who might not be prepared to handle the kind of delicate touch it takes to engage in customer service. Download this white paper, Bridging the Great Divide: Best Practices for Integrating Social Media and Customer Service for Bottom Line Results, for a greater understanding of how to successfully integrate social media operations with customer service.• Discover how to gain insight into how your customer base discusses your brand• Learn what it means to define, segment and prioritize actions towards social media activity• Gain insight into how to bring your social strategy and customer service together to achieve serious ROI resultsDon't miss Bridging the Great Divide: Best Practices for Integrating Social Media and Customer Service for Bottom Line Results, a white paper that will redefine your social media strategy and ways to leverage those channels to seize on opportunity.