Mining customer usage data to improve software offerings has long been a practice among ISVs – but doing it in the cloud comes with its own unique challenges. This paper focuses on SaaS growth and the challenges of gathering customer insight. ISVs will learn what data to harvest and analyze to get the best business value for further improving their solutions. In the cloud, usage data is used for business intelligence, but is also vital for supporting business critical processes, such as billing. Therefore, it’s essential that cloud service providers are able to easily track, organize, and report on service usage.