Tarad.com boosts mobile-commerce page
Aug 04, 2012 (Bangkok Post - McClatchy-Tribune Information Services via COMTEX) --
Rakuten Tarad.com, Thailand's leading e-commerce website, is giving its mobile-commerce page a major facelift in a bid to increase the value of its trade transactions and capitalise on the rapid proliferation of smartphones and tablets.
The National Statistical Office said overall transaction value for consumer electronics in Thailand was 67.7 billion baht in 2010, up by 10.8% from 2009.
Pawoot Pongvitayapanu, the founder and managing director of Rakuten Tarad.com, said the transaction value of mobile commerce accounted for less than 5% of all consumer electronic commerce.
The field has high growth potential thanks to the growing use of smart devices for online shopping.
Rakuten recently launched Tarad m-Commerce version 3.0, which includes an auto device detection function and a QR code reader to facilitate the purchasing process.
The new QR code is supported by the Mass Rapid Transit Authority.
Mr Pawoot said the company saw the proportion of its website visits via mobile devices surge to 30% in the first half of this year from 6% for all of last year.
Mobile transactions accounted for 11% of first-half sales.
Chiang Mai, Lampang and Samut Prakan were the top three provinces for shoppers.
iPads, iPhones and Android-based smartphones ranked as the top access devices for users to browse its website.
The five top-selling products are fashion, mobile phones, computers and accessories, food, and consumer electronics.
Mr Pawoot said in Japan, Rakuten's mobile transaction value accounted for 23% of the total last year.
For the Thai market, the company expects to see growth of as much as 464% over the next three years, he said.
Mr Pawoot said the company plans to convert all of its online merchants to its mobile channel using Kasikornbank's payment system and AIS's mPay.
He added that Rakuten already used social network including Twitter and Facebook to increase transaction value, which now makes up 14% of the total.
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