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Infonetics: IPTV Operators Turning Up the Heat with Multi-Screen TV, Content Discovery, Social Networking
CAMPBELL, Calif. --(Business Wire)--
Market research firm Infonetics
Research released excerpts from its 2012 IPTV
Service Deployment Strategies: Global Service Provider Survey,
for which service providers currently providing IPTV
network services were interviewed to assess their needs and to analyze
trends in the IPTV (News - Alert) market.
ANALYST NOTE
"Because it's so challenging to differentiate on content, pay-TV
providers are looking to stand out from their competitors by offering
additional services and features, such as multi-screen viewing, social
networking, and content discovery and recommendation services," says Jeff
Heynen, directing analyst for broadband access and video at Infonetics
Research.
Heynen
adds: "In particular, multi-screen video-"TV Everywhere" to some-is
gaining momentum across all pay-TV operator types (cable, satellite, and
IPTV) in all regions: 83% of the operators we interviewed plan to offer
some type of multi-screen viewing-PC, smartphone, tablet-by 2013."
IPTV SURVEY HIGHLIGHTS
-
Operators participating in Infonetics (News - Alert) survey most often deliver linear
broadcast TV over a pure IP network
-
The majority of IPTV service providers interviewed do not currently
support video streaming services such as YouTube (News - Alert), Hulu, or Netflix
-
Only 1/3 of IPTV operators surveyed currently offer social networking
capabilities for the TV
-
Subscription video on demand (S-VOD) is the money-maker among VOD
offerings; 83% of respondents offer S-VOD for access to premium
channels like HBO, Showtime, and Starz, and libraries of
first-run movies today, growing to 89% in 2013
IPTV SURVEY SYNOPSIS
Infonetics' IPTV
Service Deployment Strategies survey, part of its Continuous
Research Service (CRS) series, analyzes results from interviews with
service providers in EMEA, North America, and Asia Pacific that
currently provide IPTV network services. The report details operator
responses about current and planned linear broadcast television
delivery, IPTV applications and services, multi-screen viewing
capabilities and types, content discovery, on-demand services, DVR
services, social networking services, and video streaming services. To
buy the survey, contact Infonetics: http://www.infonetics.com/contact.asp.
RELATED RESEARCH
UPCOMING VIDEO MARKET RESEARCH [check dates]
Download Infonetics report highlights, tables of contents, etc. at http://www.infonetics.com/login
(see VIDEO) or download Infonetics' 2012 Research Calendar at http://bit.ly/zwjcRs.
INFONETICS IS HIRING
Infonetics is looking to hire more market analysts, research managers,
and a senior Industry Analyst: Mobile and Home Networking
Devices. See http://bit.ly/jmXOYO
for job descriptions.
TO BUY SURVEYS AND REPORTS, CONTACT SALES:
N. America (West), Asia, Latin America: Larry Howard, larry@infonetics.com,
+1 408-583-3335
N. America (East), Texas, Midwest: Scott Coyne, scott@infonetics.com,
+1 408-583-3395
Europe, Middle East, Africa: George Stojsavljevic, george@infonetics.com,
+44 755-488-1623
Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp
Infonetics Research (News - Alert) (www.infonetics.com)
is an international market research and consulting firm serving the
communications industry since 1990. A leader in defining and tracking
emerging and established technologies in all world regions, Infonetics
helps clients plan, strategize, and compete effectively.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi eid=50381483&lang=en
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