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| [November 21, 2012] |
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Evil Genius Designs First to Gamify Payments - Launches Black Friday™: The Game
PITTSBURGH --(Business Wire)--
Evil Genius (News - Alert) Designs makes history again today with the national launch
of the world's first mobile video game that harnesses real-time payments
data using the battery-powered Dynamics ePlate™ credit card device. The
innovative offering lets consumers earn in-game items for Black Friday (News - Alert)™:
The Game with every purchase.
When the Black Friday™: The Game experience™ is selected, a consumer
will earn game currency, power-ups and exclusive items anywhere they use
their Dynamics ePlate™ credit card device. The items are delivered to
the game on their mobile phone the second the purchase is completed.
Download Black Friday™: The Game for free at:
http://itunes.apple.com/app/id567459249
Sign up for a battery-powered Dynamics ePlate™ credit card device and
supercharge your game at:
http://www.dynamicsinc.com/blackfridaythegame
"Evil Genius prides itself on being a game innovator so we are excited
t release the very first payments enhanced game to the world," said
Tracy Kobeda Brown, Evil Genius Designs CEO & Founder. "The ability to
have everyday purchases impact games with the ePlate™ platform
revolutionizes the gaming experience."
"For the first time, a gamer can interact with a video game just by
making a purchase," said Jeff Mullen, CEO of Dynamics. "With Black
Friday™: The Game, a purchase isn't just a movie ticket or a gallon of
gas. A purchase is now an extra life, a power-up, or an exclusive
avatar."
The ePlate™ credit card device is subject to a credit approval.
How It Works
ePlate™ is connected to an ecosystem of experience™ providers that each
deliver an individualized brand experience, through an experience™
application, to the consumer. Prior to a purchase, consumers select
multiple experience™ applications on their smart phone, tablet, or
computer to port to their ePlate™ device. At the time of purchase, the
consumer can use different buttons on their ePlate™ device to select
different experience™ applications. To learn more about the ePlate™
device, watch the video at www.dynamicsinc.com.
About Dynamics Inc.
Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures
intelligent battery-powered payment devices and advanced payment
platforms. The company won the $1M People's Choice Award at DEMO Fall
2010, four Finovate Best of Show awards, and Best in Show for Personal
Electronics at the 2011 International CES (News - Alert) show. Dynamics investors
include Adams Capital Management and Bain Capital Ventures. For more
information, visit www.dynamicsinc.com.
About Evil Genius Designs
Evil Genius Designs Inc. was founded in 2009 as a spin-off from Carnegie
Mellon University's Entertainment Technology Center by Tracy Kobeda
Brown, CEO and President. Evil Genius Designs is a boutique design group
specializing in game creation and implementation, interactive
experiences and brand engagement. Headquartered in Pittsburgh, PA, the
company has worked with several Fortune 500 organizations to bring
gaming to mobile, website and real world physical locations. Additional
information on the company can be located at www.evilgeniusdesigns.com.
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