LiveLab(R) Launches First Interactive News Show -- January 8
CHICAGO, IL, Nov 27, 2012 (MARKETWIRE via COMTEX) --
LiveLab(R) Network announced a new kind of program -- the first to
converge live experiential and social media interaction with real
time optimization. Inventing the Future with Robert Tercek is about
what's next after what's next. The series will launch live during New
Media Expo in Las Vegas on January 8, 2013.
Media visionary, Robert Tercek, goes deep into the labs and garages
of the world to show you where our universe and society are going.
The program showcases the newest emerging trends in science,
medicine, technology, media and entertainment with topics ranging
from the robot car to the future social network.
Dubbed the "TV Anarchist" by The Industry Standard and named one of
the "Digital Dozen" most influential players in new media by Variety,
Tercek has been an acclaimed industry leader across every digital
platform: MTV, OWN, Sony Pictures, satellite television, broadband,
gaming and mobile networks. He is a voting member of the Academy of
Television Arts and Sciences.
Tercek and LiveLab collaborated to create a brand new live web TV
show that's as futuristic as its subject matter.
"Inventing the Future is not exactly a TV show," said Robert Tercek.
"Think of it more like an example of what comes next after TV. It's a
show that is designed, from the ground up, to incorporate social
media, gaming and live interactive features that will give the
audience a meaningful way to participate. A little futuristic, maybe
Perfect. That's what the show is all about."
"Every element of the show experience serves its namesake of
invention," said Barry Krause, CEO and founder of Suite Partners Inc.
and its LiveLab Network. "For example, it's not just the first news
show with its own live band, we invented a new musical form: live
composition sound design. The band, led by seven-time Grammy winning
drummer, composer, professor and Grammy judge, Paul Wertico, is
appropriately named Paul Wertico and What's Next."
LiveLab Network is the brainchild of Barry Krause, a former
advertising c-suite executive who headed leading agencies like
Publicis, Hal Riney and JWT. He was the man behind successful brand
campaigns, including Subway's Jared and Progressive Insurance. Krause
created custom LiveLab studios for leading brands like Kenmore,
Craftsman and Nike seeking to connect with their audiences in more
authentic, interactive and engaging ways. Based on the dramatic
success achieved by these brands, LiveLab Network was formed to
create a lineup of original programming and is now seeking brand
Founded in 2009, LiveLab is a unit of Suite Partners
Inc., the world's largest producer of original YouTube content.
LiveLab creates candid branded content proven to engage consumers in
valuable new conversations. According to Erin Hunter, formerly EVP at
comScore and now Head of Global CPG Marketing at Facebook, "LiveLab
candid content doubled social media reach and generated a 6 to 1
viewership margin over that of the top 100 brands on Facebook."
LiveLab programming has won numerous awards, including CES
Innovation, SXSW's Interactive Business Award and two Emmy
For additional information on LiveLab, and Suite Partners, please
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SOURCE: Suite Partners Inc
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