Gadgets

Polyvore Launches New iPhone App and Announces 19 Million Monthly Visitors

TMCNet:  Polyvore Launches New iPhone App and Announces 19 Million Monthly Visitors

[November 28, 2012]

Polyvore Launches New iPhone App and Announces 19 Million Monthly Visitors

MOUNTAIN VIEW, Calif. --(Business Wire)--

Leading style and social commerce platform, Polyvore, announces the launch of its iPhone (News - Alert) app, designed to let people create, share, discover and shop the latest styles.

More than 19 million people visit Polyvore.com in their web browsers each month to express their style and discover the latest trends. The iPhone app brings that functionality to mobile phones.

Through simple and intuitive touch gestures, the new Polyvore app lets people create shoppable fashion collages by mixing and matching products from thousands of e-commerce stores. Each collage, or "set," contains links to online stores, so people can shop as well as browse the looks created by Polyvore's global community of users.

"Browsing sets with the flick of a fingr is reminiscent of flipping through the pages of a beautiful fashion magazine. Shopping is just one tap away," said Polyvore co-founder Pasha Sadri. "The iPhone's touch interface is perfect for Polyvore. Creating sets by dragging, pinching and tapping feels simple, intuitive and fun."

The Polyvore app also allows people to search directly for items to buy. All products are ranked by how popular they are with the Polyvore community, which allows viewers to see what brands and styles are trending right now.

"Polyvore members create over 2.4 million sets per month, each with up to 50 products, generating millions of data points on style and taste. We use this data to better understand taste and to drive our algorithms for search ranking and product recommendations," Sadri said.

The Polyvore iPhone app can be downloaded for free from the App Store.

Please view Polyvore's Privacy Policy and Terms of Use.

ABOUT POLYVORE

Polyvore is the web's largest fashion community site, where users are empowered to discover their style and set trends around the world. With over 19 million monthly unique visitors, Polyvore's global community has created over 44 million sets that are shared across the web. Headquartered in Silicon Valley, Polyvore is funded by Benchmark Capital, Matrix Partners, DAG Ventures, Goldman Sachs, and Vivi Nevo (NV Investments).


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