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| [December 04, 2012] |
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SMS Audio™ Teams with Catalyst Public Relations
NEW YORK --(Business Wire)--
SMS Audio, LLC (www.SMSAudio.com),
a premier audio headphone and accessories brand from Curtis "50 Cent"
Jackson, today announced a new partnership with Catalyst Public
Relations, the only agency to win both a PRWeek and SABRE award
for Agency of the Year in 2012. Together, SMS Audio and Catalyst will
build on the brand's momentum and establish a global communication
platform for SMS Audio and its products.
A first-class audio headphone and accessories brand, SMS Audio is
dedicated to improving the way people experience music. SMS Audio
combines technology, function and style to bring the highest caliber of
sound, comfort and fashion to every product. Delivering a professional,
studio-quality music experience, the SMS Audio product line includes the
new STREET by 50™ wired on-ear headphones, STREET by 50™
over-ear wired headphones, STREET by 50™ in-ear wired headphones, STREET
by 50™ wired DJ Pro Performance headphones and SYNC by 50™
over-ear wireless headphones - which integrate Kleer wireless technology
to allow up to four listeners to simultaneously rock from a single
source.
Catalyst is a public relations agency focused on consumers who are
passionate about entertainment, sports and active lifestyles. Catalyst
works with leading brands tocreate communications strategies that
engage consumers and influence behavior. In the new role with SMS Audio,
Catalyst will leverage current products, new products and 50 Cent's
status as a worldwide marketing and entertainment icon to elevate SMS
Audio's global profile across traditional and digital media channels.
"We're pleased to have Catalyst join the SMS Audio team," said Brian
Nohe, President of SMS Audio. "This partnership will enhance our ongoing
effort to globally build SMS Audio into a world-class, performance
driven brand within the consumer electronics industry."
"SMS Audio represents a great partnership opportunity for Catalyst,"
said Bill Holtz, Managing Partner at Catalyst. "50 Cent is a
transcendent figure that has established himself as a world-renowned
artist, entrepreneur and philanthropist. We're excited to help SMS in
the coming year achieve their global business objectives and support the
company's ongoing commitment to social responsibility."
Through its partnership with Feeding
America®, each online U.S. sale of SMS Audio headphones through www.SMSAudio.com
will provide 250 meals to American families in need.
About SMS Audio, LLC:
A premier audio headphone and accessories brand, SMS Audio, LLC is
dedicated to improving the way people experience music. SMS Audio
combines technology, function and style to bring the highest caliber of
sound, comfort and fashion to every product. For more consumer
information on SMS Audio visit www.SMSAudio.com.
About Catalyst
Catalyst, founded in October of 2005, is at the forefront of strategic
public relations through its extensive knowledge of digital and
traditional media. The agency partners with leading brands, including
SUBWAY Restaurants, Under Armour, DICK'S Sporting Goods and XBOX to
reach the hearts and minds of consumers who are passionate about sports,
entertainment and leading an active lifestyle. Catalyst is headquartered
in New York with offices in Charlotte and Los Angeles. To learn more
about Catalyst, visit www.catalystpublicrelations.com.
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