|[December 10, 2012]
Mogreet Report Finds Apple iPhone Users Represent Most Engaged Mobile Audience, MMS Gaining in Popularity
LOS ANGELES --(Business Wire)--
According to the semi-annual 2012
Mobile Marketing Analytics Report released by Mogreet,
the premier multimedia-based mobile marketing platform, Apple iPhone (News - Alert)
users are not only the most engaged mobile audience, but are
significantly over-indexed in their participation in text messaging
campaigns compared to the total U.S. market. Mogreet found that 50
percent of consumers opting into text messaging programs are using
iPhones despite Apple's 34 percent share of the overall
Comparably, while Android operating systems continue
to lead in smartphone sales across the United States with 52 percent
market share, Mogreet's findings indicate that 34 percent of consumers
opting into text marketing campaigns use Android smartphones. Notably,
since April 2012, there has been more than 100 percent growth in
participation in SMS and MMS-based mobile marketing programs on iOS and
Android platforms combined, which demonstrates both platforms'
continuing expansion in the marketplace.
Currently, over half of all multimedia messaging (MMS) delivered by
businesses to consumers in the United States is done via the Mogreet
platform. By providing this volume of messaging across a wide range of
industries and applications and consumer audiences the company gains
unique insights into the types of mobile messaging that consumers
prefer. Mogreet prepares this report twice a year, providing guidance to
marketers looking to improve their messages based on their customer's
content, carrier, device type and geography.
"This report is of special interest to mobile marketers seeking the best
return on their investment," said James Citron, CEO and co-founder of Mogreet.
"Rapid smartphone adoption is responsible for a significant growth in
multimedia creation and sharing on mobile devices, and in particular the
MMS channel. The rise in MMS traffic can be attributed to the
proliferation of high-quality cameras and improved screens on
smartphones and the simplicity of sharing this content via MMS that
works ubiquitously across all handsets and carriers. We expect this
trend to continue in 2013, and marketers would do well to take
In addition, statistics in Mogreet's semi-annual report indicate that
Sprint and other carriers are rapidly gaining market share against
perennial leaders AT&T and Verizon (News - Alert), with the combined consumption of
messaging for those carriers declining from 89 percent to 59 percent
over the past six months.
Percent of opt-in SMS/MMS message consumption by carrier:
AT&T - 30 percent
Verizon Wireless (News - Alert) - 29 percent
Sprint - 18 percent
T-Mobile - 13 percent
Cricket (Leap Wireless) - 4 percent
Other - 4 percent
Metro PCS - 2 percent
Percent of SMS/MMS message delivery by OEM manufacturer:
Apple - 50 percent
Samsung (News - Alert) - 16 percent
LG - 9 percent
HTC - 8 percent
Motorola - 8 percent
Blackberry - 5 percent
Other - 4 percent
Top U.S. regions opted-in for commercial text messages:
"As the penetration of smartphones continues to climb, today's marketers
have the opportunity to engage with their customers with technology that
is now native to the end user," said Citron. "Text message marketing,
mobile video and MMS - now supported by 97 percent of all U.S. mobile
devices - are a perfect way to extend storytelling, as well as extending
brand relationship to the devices consumers use most - the mobile phone."
Mogreet's messaging platform enables the seamless delivery of video,
text, picture and audio messages to all mobile phones in North America.
It is a cross-carrier solution that can deliver mobile video to more
than 290 million mobile subscribers in the U.S. and more than 2 billion
consumers globally across more than 175 countries.
The expanded report is available for download at http://tinyurl.com/c9x8s6u.
Founded in 2006, Mogreet is
the leading text messaging platform for the delivery of rich media and
video to mobile devices. The company works with leading retail,
entertainment, media and consumer products marketers as well as
developers through the Mogreet
Developer Platform. Currently supported in over 175 countries,
Mogreet's platform reaches 2 billion consumers globally. The company has
raised $14.1 million in venture capital from top venture capital firms.
Mogreet is headquartered in Venice, California. Learn more at www.mogreet.com
or follow Mogreet on Twitter (News - Alert) at www.twitter.com/mogreet
or join in the conversation www.facebook.com/mogreet.
[ Back To gadgets.tmcnet.com's Homepage ]