Gadgets

MEDL Mobile Adds "Snap One" to Cheech and Chong's App, The Fatty

TMCNet:  MEDL Mobile Adds

[December 12, 2012]

MEDL Mobile Adds "Snap One" to Cheech and Chong's App, The Fatty

FOUNTAIN VALLEY, Calif., Dec 12, 2012 (GlobeNewswire via COMTEX) -- MEDL Mobile, Inc. (OTCBB:MEDL) -- a pioneer in the creation, development, marketing and monetization of mobile apps -- in collaboration with legendary comedians, Cheech and Chong, announced today a new photo booth feature, "Snap One" to their app, The Fatty which is available for both Apple iOS and Android platforms.

The new feature allows users to take a photo or choose a photo -- and then add classic and new poses of the duo right into their own photograph. Pictures can be shared with friends via email, Facebook and Twitter.

In addition, there are two extra packs of poses, the "Bake'N Take Pack" and the "Rock'N Bowl Pack" both available for in-app purchase. Poses range from Cheech in a poufy tutu to Chong's superhero costume to cult classic film bits from movies like "Up In Smoke." Users can share the photos they create through their social media or by emailing to their friends.

Along with the app, launching today is a Facebook contest for users to upload their favorite photo they've taken with "Snap One." Photos can either be uploaded from the user's email or can be emailed to snapone@medlmobile.com. Details at http://bit.ly/ccfbcontest.

"Being able to have my picture taken with Cheech Marin and Tommy Chong has been a real highlight of being at MEDL Mobile." said Dave Swartz, MEDL CCO and Co-founder. "Now anyone with an iPhone or Android can have as much fun as I've been able to have. Almost." Download for iOS: http://bit.ly/ccsnapone Download for Android: http://bit.ly/ccsnaponed About MEDL Mobile The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.

The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=11366 About Cheech and Chong Successful beyond their wildest dreams, the iconic comedy duo Cheech and Chong defined an era with their hilariously irreverent, satirical, counter-culture, no-holds-barred comedy routines. Cheech Marin and Tommy Chong's phenomenal success began on the stand-up comedy circuit which led to nine hit comedy albums and eight hit films, breaking box office records, shattering comedy album sales, garnering multiple Grammy nominations and mesmerizing fans for more than a decade.

With nine albums released from 1972 through 1985, Cheech and Chong were nominated for four Grammy Awards, winning the Grammy Award for Best Comedy Album with their third album, Los Cochinos, released in 1973. Big Bambu, their second album, was the biggest selling comedy record of all time in 1972 and remained so for many years. Their stunningly successful comedy streak transitioned to film in 1978 with their first movie, "Up In Smoke," the highest grossing comedy of 1978, topping $100 million at the box office. Cheech and Chong co-wrote and starred in a total of eight feature films together, all directed by Chong.

For more information about Cheech and Chong visit http://cheechandchong.com.

Forward-Looking Statements Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

This news release was distributed by GlobeNewswire, www.globenewswire.com SOURCE: MEDL Mobile Holdings Inc.

(Logo: http://media.primezone.com/cache/18490/int/12241.jpg) CONTACT: Media Contact: DJ Swanepoel MEDL Mobile dj@medlmobile.com 714-617-1991 ex. 4211 Investor Relations Contact: RedChip Companies, Inc.

Jon Cunningham 800-733-2447, Ext. 107 407-644-4256, Ext. 107 info@redchip.com http://www.redchip.com

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