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impreMedia Gets Innovative by Launching its First Responsive Design Website

TMCNet:  impreMedia Gets Innovative by Launching its First Responsive Design Website

[December 12, 2012]

impreMedia Gets Innovative by Launching its First Responsive Design Website

LOS ANGELES --(Business Wire)--

impreMedia, the leading Hispanic news and information company, announced today the launch of a newly responsive designed Vista Magazine site.

With the official switch to responsive design, Vista Magazine is the first in a series of flagship publications from impreMedia that will be optimized to provide ease of use for desktop, mobile and the rapidly growing tablet audiences. Since its redesign in 2012, Vista Magazine has focused on the strategic development of new products for the contemporary Latina woman, putting emphasis on digital as well as print products that are easily accessible and that embody the magazine's purpose of mastering work/life balance.

"This is a major step for one of our most popular print properties," said Iván Adaime, Vice President of impreMedia Digital. "vistamagazine.com is just the first in the transformation of our digital presence so that our audiences get even more out of their experience regardless of the platform they use. In turn, our advertisers will benefit from expanded reach to mobile and tablet users."

The new vistamagazine.com features a more streamlined responsive design optimizing viewing for desktop, mobile, and tablet users, giving the site an experience of "app like" functionalities. Vistamagazine.com's new design also offers expanded quality content that is bilingual, high resolution photos, and navigation features that connect to social media and blogger applications.

Responsive design functionality is at the forefront of impreMedia's digital initiatives across all of its online properties, with Vista Magazne being the first to transition. From 2010 to 2012, Hispanic tablet ownership has grown 86%, e-reader ownership up 180% and smartphone ownership up 197% respectively. impreMedia is taking full advantage of this continued digital growth among Hispanics and will continue to transition its sites, becoming a premier destination for Latinos seeking lifestyle related multimedia content.

Sources: Pew (News - Alert) Internet & American Life Project Survey November 2010 and November 2012; Scarborough Multi-Market Study Top 77 DMAs 2010 R1 and 2012 R1.

About impreMedia

impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impremedia.com portal. 25% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles, and El Diario/La Prensa in New York, both of which are 2012 NAHP Gold (La Opinión) and Silver (El Diario/La Prensa) award winners for outstanding Spanish daily. For more information, visit: http://www.impremedia.net.

impreMedia portals and publication websites are: www.laopinion.comwww.eldiariony.comwww.laraza.comwww.laprensafl.comwww.elmensajero.comwww.rumbotx.com, and www.vistamagazine.com.


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