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| [December 12, 2012] |
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impreMedia Gets Innovative by Launching its First Responsive Design Website
LOS ANGELES --(Business Wire)--
impreMedia, the leading Hispanic news and information company, announced
today the launch of a newly responsive designed Vista Magazine
site.
With the official switch to responsive design, Vista
Magazine is the first in a series of flagship publications from
impreMedia that will be optimized to provide ease of use for desktop,
mobile and the rapidly growing tablet audiences. Since its redesign in
2012, Vista Magazine has focused on the strategic
development of new products for the contemporary Latina woman, putting
emphasis on digital as well as print products that are easily accessible
and that embody the magazine's purpose of mastering work/life balance.
"This is a major step for one of our most popular print properties,"
said Iván Adaime, Vice President of impreMedia Digital.
"vistamagazine.com is just the first in the transformation of our
digital presence so that our audiences get even more out of their
experience regardless of the platform they use. In turn, our advertisers
will benefit from expanded reach to mobile and tablet users."
The new vistamagazine.com features a more streamlined responsive design
optimizing viewing for desktop, mobile, and tablet users, giving the
site an experience of "app like" functionalities. Vistamagazine.com's
new design also offers expanded quality content that is bilingual, high
resolution photos, and navigation features that connect to social media
and blogger applications.
Responsive design functionality is at the forefront of impreMedia's
digital initiatives across all of its online properties, with Vista
Magazne being the first to transition. From 2010 to 2012, Hispanic
tablet ownership has grown 86%, e-reader ownership up 180% and
smartphone ownership up 197% respectively. impreMedia is taking full
advantage of this continued digital growth among Hispanics and will
continue to transition its sites, becoming a premier destination for
Latinos seeking lifestyle related multimedia content.
Sources: Pew (News - Alert) Internet & American Life Project Survey November 2010 and
November 2012; Scarborough Multi-Market Study Top 77 DMAs 2010 R1 and
2012 R1.
About impreMedia
impreMedia is the leading Hispanic news and information company in the
U.S. in online and print. impreMedia's multi-platform offerings range
from online to video, social media, mobile, audio, newspapers and
magazines, including the http://www.impremedia.com portal.
25% of U.S. Hispanic adults use an impreMedia network product.
The network is also the nation's largest Hispanic
newspaper publisher with newspapers in top U.S. Hispanic markets,
reaching 15 markets total that represent 59% of the
U.S. Hispanic population. Its leading publications include La Opinión in
Los Angeles, and El Diario/La Prensa in New York, both of which are 2012
NAHP Gold (La Opinión) and Silver (El Diario/La Prensa) award winners
for outstanding Spanish daily. For more information, visit: http://www.impremedia.net.
impreMedia portals and publication websites are: www.laopinion.com, www.eldiariony.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com,
and www.vistamagazine.com.
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