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| [January 30, 2013] |
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Research and Markets: Brave New World: Convergence of Broadband, Location and Augmented Reality
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/sqdm2q/brave_new_world)
has announced the addition of the "Brave
New World: Convergence of Broadband, Location and Augmented Reality"
report to their offering.
The growing demand for mobile broadband services is driving an ever
increasing number of commercial LTE (News - Alert) network deployments. Location-based
Service (LBS) applications depend on mobile positioning, Geography
Information Systems (GIS), application middleware, application software,
and support. Augmented Reality (AR) represents a live, direct or
indirect, view of a physical, real-world environment whose elements are
augmented by computer-generated sensory inpu, that enrich the user's
perception of the real world.
The convergence of broadband, location, and augmented reality represents
an excellent opportunity for the entire wireless value chain as there is
an opportunity for value-added service applications that leverage the
unique aspects of all three technologies. By the end of 2016, revenue
produced by the AR industry will total more than $600 billion. By 2014,
approximately 864 million mobile phones will be AR-ready, and in excess
of 100 million vehicles will come equipped with AR technology.
The use of AR with mobile phones has a lot of potential for the mobile
commerce area. AR will make the shopping experience for the end user
more educational, entertaining, and engaging. This research analyzes the
use of AR applications in the mobile market arena with in depth analysis
focused on the future of AR applications for marketing and advertising
in mobile and wearable augmented reality devices. This report includes
specific case studies and vision for the future market of mobile and
wearable devices with AR applications in several industries.
Target (News - Alert) Audience:
Mobile network operators
Research and development organizations
Mobile commerce application developers
Augmented reality application developers
Broadband wireless infrastructure providers
Location-based service application providers
Mobile marketing and advertising companies
For more information visit http://www.researchandmarkets.com/research/sqdm2q/brave_new_world
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