With the advancement in digital entertainment and many new market opportunities, the entertainment Web service is in high demand for many years to come. Rovi Corporation introduced Rovi Media Cloud, a suite of entertainment Web services that is designed to enable the rapid creation of innovative new products, services and applications for the connected consumer.

According to a press release, Rovi Media Cloud is a comprehensive set of entertainment focused web services that includes advertising, metadata, recommendations, search, media recognition, and user and device management capabilities. With these services, consumer electronic (CE) manufacturers, service providers (SPs), online, mobile and other application developers can quickly and easily differentiate their offerings with sophisticated capabilities that enhance the connected entertainment experience.

It  helps companies address this challenge by providing a set of flexible and integrated APIs that allow them to quickly build and enhance their products with access to up-to-date, relevant entertainment metadata, recommendations and related capabilities. By utilizing Rovi technology, CE manufacturers, service providers and online, mobile and other application developers will be able to turn devices such as internet connected TVs, tablets, mobile phones, PCs and set-top boxes (STBs) into a truly connected media experience for consumers.

The Diffusion Group, the market for Internet-connected living room devices is expected to surge to 540 million by 2014. Consumers will soon be able to access a near infinite amount of digital media content anytime, anywhere and on almost any device. A comprehensive set of Web services that allows developers to create cross-platform entertainment products, services and applications is needed to fulfill the demand for compelling and unique experiences for users.