Impelsys announced the launch of iPublishCentral 3.0, which is an updated version of its technology platform that helps publishers sell and distribute digital content on the Web more easily.

According to company officials, iPublishCentral is a full-service electronic publishing solution, through which publishers can market their content as eBooks, online journals and as other electronic products. This platform provides publishers with various tools to manage and monetize their digital assets besides eliminating the need for them to make any additional investments.

Sameer Shariff, founder and CEO of Impelsys said in a release, “The amazing success of the iPad, with more than 15 million already sold worldwide, has provided an extraordinary boost in demand for eBooks and other digital content from publishers.”

Publishers can quickly create iPad apps in order to market individual eBooks or entire eBooks library to iPad users. As this functionality is offered as turnkey technology service no development work is needed, explained Impelsys sources.

iPublishCentral 3.0 has been optimized to include unique features like new frameworks to support the creation of enhanced eBooks for Apple’s (News - Alert) iPad. The new platform offers publishers two options, “Book as an App” and “Bookstore as an App.”

Explaining further, Shariff said, “The new version of iPublishCentral includes the capability for publishers to quickly introduce their own iPad app, which takes readers to either an individual title or to a collection of the publisher’s titles, so they can begin to take advantage of the tremendous revenue opportunities that exist right now. The ‘Book as an App’ framework provides key essential functionality that helps to quickly create enhanced, customized eBook apps at a reduced cost.”

The other features of iPublishCentral 3.0 include efficient management of all digital assets; in-depth e-commerce analytics; extensive product search functionality and user-friendly book contents reader.

Anil Gopinath, executive vice president of global engineering for Impelsys said, “Our new technology platform empowers publishers with the ability to manage customer sales of both eBooks and print books from a single portal. This allows our partners to create bundled offerings that combine both versions of their books, which translates into greater revenue opportunities.”

The Association of American University Presses (AAUP), a nonprofit organization of academic publishers announced a cooperative agreement in 2009 with iPublishCentral a self-service e-content delivery platform from Impelsys, to support its 130 members in pursuing electronic publishing.