Boston-based in-store mobile commerce provider AisleBuyer recently sponsored a national survey designed to provide insight into the in-store shopping behavior of smartphone owners and unveiled the final installment of a three-part series.
The Mobile Shopping Survey Series was conducted in February 2012 via an online survey services provider, Zoomerang. It detailed attitudes of consumers toward retailers who used mobile devices as cash registers and based its findings on the responses from 1027 respondents.
The in-store experiences of smartphone owners revealed that shoppers were more inclined to visit stores where retailers used mobile devices instead of traditional cash registers and a large majority of respondents appeared to consider such store associates as innovative.
According to the report, shoppers considered it a boon if store associates were on the store floor equipped with mobile devices that could not only add the dollars but could visually share product information with shoppers.
In fact, many of those were in favor of replacing traditional cash registers with tablets, indicating that the space could be used to accommodate additional merchandise.
“Equipped with a tablet, store employees can do much more than just help customers check out. Now, they can share product information, show video demos and suggest related products -- making them a more valuable and profitable part of the in-store sale,” said Andrew Paradise, founder and CEO at AisleBuyer.
Paradise also noted that the cash register had a new rival and retailers were evincing great interest in replacing their traditional cash registers with tablet-based mobile POS or store associate solution
In other news, the “Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior” – the second in a three-part series on smartphone owners' in-store experiences sponsored by AisleBuyer – was recently unveiled, revealing the shopping behaviors of smartphone owners in grocery and drug stores.
The survey found that nearly 75 percent of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle. The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent willing to switch brands if they received a mobile offer for a competing product while in the store.
Edited by Jennifer Russell