A recent survey conducted by iGR, confirms that since the untimely demise of Steve Jobs, the perception of about 9.4 percent of consumers regarding the image of Apple (News - Alert) has fallen. In its survey iGR quizzed respondents over the use of Wi-Fi, tablets, smartphones, and applications, as well as content and LTE. In addition, the survey quizzed respondents about the image of Apple since the death of Steve Jobs (News - Alert).
In response to the question, “How has your perception/view of Apple changed (if at all) since the passing of Steve Jobs?” - one percent of polled consumers said that their image of Apple had improved since Steve Jobs died; 3.5 percent said their perception of the company had improved; and 8.4 percent of the respondents said their image of the company was not impacted by the death of Steve Jobs. On the other hand, 9.4 percent respondents said that their perception has worsened while 1.7 percent said their perception of Apple had worsened greatly.
Since the survey was conducted over a large sample size, the research firm looked at the demographic divide and found more information about the 11 percent. iGR indicated that 12 – 18 percent, who believed Apple’s image has worsened, were most likely to be men over the age of 45 years. In all likelihood, the 11 percent would belong to higher income brackets with a minimum of a college degree and married. Furthermore, presence of children within these households seemed to have no bearings on their perception about Apple.
In a release, Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry, said, "iGR believes this is important for Apple's future. While a significant number of people said that their perception of the company had worsened, the core Apple user base seems to be unmoved in their views of the company. While they may mourn the passing of Jobs, it seems that the Apple faithful are staying put."
The survey also looked into wireless and mobile issues within the U.S. and shed light on areas which include use of mobile handsets, smartphones and tablets; the perceived advantage of femtocells; insurance policies purchased for mobile devices; Wi-Fi usage within and outside the home; consumption of content on smartphones and tablets; premium price commanded by Apple in the marketplace; buying trends for tablets and smartphones for the months of April and May; and plans for the purchase and usage of LTE (News - Alert) smartphones. Additionally the survey looked into the demographics divide based on age, income, employment, education, marital status as well as gender, number of children, choice of mobile operator mobile brand and device type used.
Edited by Brooke Neuman