ComScore, a company involved in measuring a number of digital markets, has come up with comScore (News - Alert) TabLens, a monthly syndicated service providing insights into U.S. tablet ownership and usage. The first objective of this service is to provide persuasive, informative and complementary analysis of tablet audiences, including demographics, content consumption habits and device ownership.
As a common tablet user, you might not need comScore TabLens, but it is crucial for you if you’re publisher, advertiser, OEM and network operator.
This service offers the industry the most up-to-date look at the expanding tablet market.
ComScore TabLens provides monthly syndicated reporting based on a three-month rolling sample size of 6,000 U.S. tablet owners, and supported by comScore's trusted sampling and survey methodology – the foundation of comScore MobiLens since 2005.
It also offers other details including age, gender, household income, education and ethnicity.
The service offers insights into on-device media consumption including retail, social media, games, music, video and more to help companies keep a pulse on consumer trends.
"comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners," said Mark Donovan (News - Alert), comScore SVP of Mobile. "TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time."
comScore MobiLens offers comparison between mobile and tablet audiences and this analysis helps advertisers to take right advertising decisions.
In other company news, TMCnet reported that a recent report released from comScore, a consulting firm, says marketing on Facebook (News - Alert) of all types plays a role in customer decision making and yields increased purchases.
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Edited by Braden Becker