JCDecaux (News - Alert) North America, a company that deals with airport advertising solutions, announced that it has entered a partnership agreement with GateGuru Inc., the company behind the revolutionary day-of-travel mobile application. According to the terms of the agreement, both the companies will join forces to provide a transformed airport experience to travelers at Baltimore/Washington International Airport.
GateGuru enables travelers to easily track their flights, receive push notifications regarding flight changes or delays, access a structured list of airport amenities (featuring over 35,000 reviews and tips from fellow travelers), submit and view security wait times and many other features. GateGuru, which counts over 500 media placements to date, has been featured in a nationwide Apple (News - Alert) television commercial and print campaign, named one of the "Top 5 Air Travel Apps" by CNN and was named by the Global Business Travel Association the "Most Outstanding App."
"We launched GateGuru almost 3 years ago to transform the airport experience. While our market leading traction to date evidences the success of our product, our partnership with JCDecaux will take things to the next level," said GateGuru's co-founder and C.E.O. Daniel Gellert. "Increasingly, airports are looking for a mobile solution, and given GateGuru's rapid growth, it has become the one product that allows an airport to communicate with a targeted, scaled audience during their day-of-travel. We are excited to partner with JCDecaux, a company that truly understands how technology can improve the airport experience, to provide their airport partners with a mobile solution at no incremental cost, while simultaneously providing our content for JCDecaux's innovative in-airport digital displays."
JCDecaux is one of the few companies to focus exclusively on out-of-home and have a presence in all areas of the market - street furniture, billboards, transport and digital. Employing a total of 10,300 people, the group has operations in 55 countries around the world (1,013,500 advertising panels), and is present in 3,700 cities of more than 10,000 inhabitants. The company works closely with city councils and landowners to develop valuable services for them
"JCDecaux has a tradition of providing high-quality public services associated to our out-of-home advertising programs. We are excited to partner with GateGuru to bring this truly valuable new service to travelers," said Bernard Parisot, president and co-CEO of JCDecaux North America. "With the fast growing adoption of smart phones and tablets as the primary means of information, the public expects to have instant access to real-time, relevant and reliable information when travelling. Our partnership with GateGuru will allow us to deliver that experience seamlessly on mobile devices and interactive digital displays in airports across the country."
Edited by Rachel Ramsey