eGain, the leading provider of cloud and on-site customer interaction software for sales and service, recently announced in a press release that eGain Offers is now available for Facebook (News - Alert). With eGain Offers, the companies can easily extend their interactive web sales and service capabilities to their Facebook pages.

eGain Offers helps businesses to intelligently engage and assist customers where they "hang out." Businesses can woo, wow, and win Facebook fans with hard-to-resist personalized offers and proactive help through chatbot, chat, click to call, and cobrowse. The solution, which is a part of eGain Interactive Sales Suite, integrates seamlessly with other eGain applications to enable unified offer management across communication channels and consumer lifecycle

"Consumers increasingly live in the world of Facebook, so businesses must serve them there," said Ashu Roy, eGain CEO, in a statement. "With eGain Offers, they can do this in minutes, using the same solution that they use to deliver proactive experiences on their website!"

 In related news, eGain recently launched a new application for the Apple (News - Alert) iPad platform that makes completing web forms easier for the consumers using iPad as well as other Apple devices.

Named Cobrowse, the application has been designed for smartphones and tablets, including the Apple iPad, Apple iPhone (News - Alert), as well as Android (News - Alert)-based devices. In a press release, eGain announced the immediate availability of eGain Cobrowse.  

Cobrowse product will help iPad and other mobile device using consumers complete web forms in a convenient and secure manner—while simultaneously engaging them in a call or text chat. Thus, Cobrowse is expected to increase form submission, while enhancing the customer experience. eGain claimed that its Cobrowse is extremely easy to deploy and does not require any consumer download. With eGain’s multichannel customer interaction hub, cobrowse interactions are unified with other communication channels for 360-degree context.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Summit, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The Cloud Communications Summit will address a growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. To register, click here.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves