January 19, 2012

Aruba Networks Rolls Out New Smartphone- and Tablet-based Point-of-Sale Solution

Nearly 60 percent or more of all payment terminals in the world constitute of dial-up point-of-sale (PoS), according to sources. Currently, it’s the trend for mobile PoS systems that are built around smartphones and tablets, because it changes the way people shop and provides retailers with a number of benefits.

Recently, Sunnyvale, California-based Aruba Networks – a provider of next-generation network access solutions for the mobile enterprise – conducted a survey which indicated that 56 percent of respondents surveyed had decided to upgrade to in-store Wi-Fi in 2012 to support advanced applications such as mobile PoS. This December 2011-January 2012 survey also indicated that more than 50 percent of respondents would be rolling out Apple (News - Alert) iPads and 38 percent would be deploying iPhones to their staff as part of these solutions.

Cashing in on this market trend, Aruba Networks has unveiled a new smartphone- and tablet-based point-of-sale (POS) solution for retailers.

Developed in partnership with Infinite Peripherals (News - Alert) and retail technology company LightSpeed, the new offering assists retail sales staff to execute sales transactions reliably and securely from any location in a store.

Supporting the retail migration from static to mobile PoS, Aruba’s new Wi-Fi solution for in-store POS solution combines Infinite Peripherals’ Linea-Pro with LightSpeed Mobile supported by the company’s access networks based on the Aruba Mobile Virtual Enterprise (MOVE) architecture.

Infinite Peripherals’ Linea-Pro is a combination barcode scanner/credit card swipe reader. It helps mobile workers to convert their iPod touch and iPhone (News - Alert) handset into a powerful point-of-sale solution. Precisely, the Linea-pro encompasses of optional 1D or 2D barcode scanners, 3-tracks magnetic stripe reader, and a rechargeable battery extender in a protective case.

The LightSpeed Mobile is a mobile PoS application for the iGeneration. With the help of LightSpeed Mobile, retail sales staff will be able to connect to a LightSpeed database and process sales anywhere in the store with an iPod touch or beyond the store at pop-up locations, trade shows as well as special events, using iPhone.

Access networks based on Aruba’s context-aware Mobile Virtual Enterprise (MOVE) architecture facilitates retailers to prioritize mobile PoS applications over less critical traffic. This allows for policy enforcement based on device-fingerprinting, application-fingerprinting and location.

The partnership between Aruba and LightSpeed will now provide stores with a solution that is designed to help retailers get closer to their customers, save time and increase sales. This will provide a true advantage over competitors with an alternative to traditional retail systems and long, impersonal line ups at the register.

In recent news as reported by TMCnet, Aruba Networks (News - Alert) has rolled out an indoor 802.11n access point (AP), AP-93H, to provide secure wired and wireless network connectivity in schools and other multitenant environments.

To find out more about Aruba Networks, visit the company at ITEXPO East 2012. To be held Jan. 31- Feb. 3 at the Miami Beach Convention Center in Miami, Fla., ITEXPO (News - Alert) is the world’s premier IP communications event. Visit Aruba Networks in booth #806B. For more information on ITEXPO registration, click here.

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Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Jennifer Russell
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