The AMD (News - Alert) Imageon M180 media processor is powering the ultra-fast, high-resolution, DVD-quality video and high-definition audio features in the new LG KC550 mobile phone. AMD, a global provider of innovative processing solutions in the computing and graphics markets said that its processor technology aids LG in delivering the latest multimedia features that consumers demand.

 

LG’s new mobile device boasts a variety of multimedia functions such as a 5 megapixel  camera with an advanced image stabilizer, MP3 music player, high-resolution video recorder and DVD-quality video player. AMD’s officials explain that all of these functions are driven by the processing power of the AMD Imageon M180 media processor. AMD technology also enables autorotation of images on the 2.4 inch display of this new lightweight GSM phone, which enables users to easily switch between portrait and landscape views.

 

The new LG KC550 mobile phone provides consumers with an outstanding multimedia experience, according to Woo Young Kwak, head of the R&D Center for LG Electronics (News - Alert) Mobile Communications Company. The company believes the users will be delighted by the device’s advanced MP3, DVD-quality video, screen autorotation and rich imaging capabilities.

 

Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group recognizes that today’s consumers expect the most advanced multimedia on their mobile devices. AMD works closely with leading original equipment manufacturers (OEMs) like LG to help them deliver a compelling visual experience quickly and competitively.

 

The new LG KC550 offers the kind of interactive, cutting-edge user experience that consumers crave and according to Hartog, AMD believes the new LG KC550 will be as popular as the other great LG mobile phones on the market.

 

AMD Imageon media processors support a broad range of multimedia functions, including mobile TV, video, photography, Internet access, Adobe Flash content, video telephony, music and 3D graphics processing. AMD claims they have shipped more than 250 million AMD Imageon media processors during the product lifetime.