Vringo, a video sharing community that allows its users to find and create video ringtones or “Vringos” and then share them with their friends all via their phone, has launched the first social caller ID and video ringtone application for Google Android (News - Alert) phones, Vringo for Android: Beta.

 

Jon Medved, CEO of Vringo said, “In this era of net-connected, application-centric, ‘able-to-do-a-million-and-one-things’ mobile devices, it’s easy to overlook the most basic aspect of phone usage: making a call.” 

 

“We’ve been obsessed with making this fundamental aspect of the phone experience as dynamic and personal as any other, which you’ll notice immediately when you fire up Vringo’s (News - Alert) new Android application,” Medved added.

 

Available as a free beta, the Vringo application allows users find, create and continue to share full screen video ringtones with their friends, offering them a "highly visual" experience, where users can make their own video ringtones with the touch of a button, either by using their phone’s camera to develop on the fly creations or by uploading any video stored in their phone’s memory. 

 

Additionally, Android users can browse, in-app, a catalog of thousands of free and premium video ringtones from Vringo’s collection, including premium content from Marvel Entertainment, Cartoon Network, Mobstar, Adult Swim and much more.

 

Founded in 2006 and backed by Warburg Pincus, Vringo has been offering video ringtone application and Web platform, which is compatible with more than 300 handsets.

 

Using VringForward, Vringo’s “inverted ringback” technology, the company is offering video caller ID to Android users. Additionally, with Vringo’s ‘create-your-own-ringtone’ feature, users can pre-record various status or mood updates and quickly send them to their friends without talking to them. This feature, company officials said, lets Vringo for Android: Beta users share videos not only with other Android device users, but also those with BlackBerry, Symbian (News - Alert), Windows Mobile and J2ME devices.